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Why Design Matters for Your Business Website

“It’s what’s on the inside that counts” holds true when you’re referring to seeing people for who they are instead of what they are.


But, business websites? Not so much.

The first thing your online visitors will notice is how your website is designed. And, about 75% of them will judge your business’s credibility on this design in as little as 50 milliseconds.

So, an ugly or disorganized website….that might cost you 25% of your online sales.


Truthfully, there’s a lot more to web design than simply choosing the right images, fonts, and buttons. You want a user-friendly site that’s easy to navigate and is visually appealing.

Now, you might be wondering what in the world that means. Keep reading to find out what web design is and why it really matters for your business website.

Check out the stats later on in this post to see how big of a deal design can be!


What Makes a Well-Designed Website


There’s one thing that can be said for how you design your website: It can make or break what users think of you (and whether or not they choose to stay on your site long enough to buy!).


For example, a plain white website is bland and boring to most people.


A little bit of neutral color here and there can really liven up the site and get people interested. But, adding color in the way of a neon yellow background and bright blue text? That won’t help.


So, what really goes into making a well-designed website? Take a look.


  • A clear purpose (visitors can tell what you sell or offer and what you stand for)

  • Easy-to-read text (in terms of color, readability, and size)

  • A readable menu and navigation bar (users can always find what they’re looking for)

  • Consistency across the site (imagery, fonts, colors, and menus)

  • Contact information for your business (so they can reach out)

There’s not exactly a “gold standard” in the web design world. Generally, your site should be simple, easy to use, visually-appealing, and organized.


There’s a lot that goes into it. That’s why we’ll take the lead for you (more on that later).


What the Data Shows About Web Design


We get it: Maybe you just want to get your site up and running as soon as possible. There’s no time to mess around with pointless things like fonts and text size, right?


Not so quick.

Before you convince yourself that’s true, take a look at these stats about web design.

  • 66% of web users would prefer beauty over plain when it comes to web content.

  • More than 50% of users think many businesses lack contact information on their sites.

  • 86% of your web visitors want to learn about your products and services first.

  • About 38% of people will leave an unorganized website.

  • Nearly 90% of consumers will opt for a competitor’s products after a bad experience on your website.

Now, what the heck does this mean for your website?


Well, it means that web design is important! Having a well-designed site will keep customers on your site (instead of sending them to your competitors), encourage customers to contact you, and make sales more likely.


And, the clear benefit: You’ll have a site that wows your customers (and competition)!


How to Improve Your Site’s Design


There are a few things you can do right now to make your website more appealing.


For example, you can choose a neat grid theme, limit the number of menu items you use, and test that all features and pages of your site work as intended (and make changes if necessary).


Are you ready to get this done and over with?


Then, fill out this simple questionnaire and we’ll get you a quote as soon as possible. Our goal? To get you a beautiful website that drives traffic and sales for years.

Please feel free to leave comments and questions below!

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