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Put the Work Into Your Website, and It Will Work for You

20 years ago, there were just more than 29 million websites. While that might sound like a huge number, but, today, there are around 55 times that. Currently, there are more than 1.6 billion unique websites floating around the information superhighway. This means you have competition. Even with more than half of these websites currently inactive or not updated, there are still plenty of other domains your potential customers might be browsing instead of yours.


So, what’s a business owner to do? The answer: prioritize your website. This means you should not look at it as a “set it and forget it” project. Instead, your website should be an active component of your business and a tool that your customers can turn to for efficiency, convenience, and information.


Where to Begin


If you haven’t put as much into your website as you should, download Invicta’s free website audit tool. You may just find that a few simple tweaks are all you need to improve your presence on the web. If you’re not currently familiar with website best practices, you may have your work cut out for you. However, a few things that you absolutely must focus on include:


  • Appealing visuals. Your website must be eye-catching and easy to look at if you want to keep your customers from quickly clicking back to search results. If you plan to do any of your own designs for your social media accounts, website, or YouTube channel, you can use a banner generator that gives you plenty of videos, animation, fonts, colors, and other customization options to stay true to your brand.


  • Integration with your internal systems. If you currently use an ERP or CRM, these systems can greatly improve your website. Your ERP, for example, can unify customer communication, inventory, and other critical business functions. When connected, your ERP components will work together with your website to help ensure things like data accuracy and order fulfillment are always top-notch.


  • Mobile access. Today, the vast majority of searches take place on mobile devices. The Search Review notes that around 72% of food and beverage searches are done from people’s phones. Around 60% of other online searche