As a business owner, you have your eyes on the numbers. You want to draw massive traffic to your website, get customers into your online store, and clinch your quarterly revenue goals.
But, here’s what you might not know: If your business’s current website is simply a display of your inventory and some basic contact information, you’re off to a bad start.
That’s because your website needs content.
And, that’s something that more than 70% of marketers, including your competitors, are already using to generate traffic.
You want web visitors to take you seriously….right?
Well, then it’s time to find out how content creation will set your website apart from the rest. Keep reading to find out what the word “content” means and how it benefits you!
We’ll even add some research that shows just how much of a game-changer content is.
What Content Means (Hint: It’s Not Just a Blog)
So, content marketing. That just means starting a blog or sharing a few news stories on your website now and then….right?
Well, not quite.
Content marketing is any type of content that you create and/or share on your website to attract or inform visitors. This is the first time visitors get to interact with your business, so you want to make a solid first impression.
That means representing your business as a source of authority and facts on day one.
Here are some ways that can be done.
Creating blog posts (i.e. How-To Guides, Top X Lists, Question Posts)
Sharing behind the scenes images and videos of your business
Developing infographics that put the stats on display (fewer words, more pictures)
Filming instructional videos that customers or clients can put to good use
But, be aware that not all content is considered “good” content. The content that’ll draw customer engagement and web traffic will be optimized for search engines and backed by authoritative sources.
It’s complicated, which is why many businesses leave it to experts like us.
More about that later.
What the Research Shows About the Benefits of Content
How much of an impact can eye-catching pictures or well-written blog posts have on how many visitors your site sees? What about your conversions?
Well, take a look at the data.
A website that posts regularly on its blog will see about 55% more traffic.
You can boost backlinks to your website by 97% when you have a blog.
More than half of all web users will watch videos daily.
Web content will get you 3 times as many leads as paid advertisements.
Nearly 2 in 5 businesses find video content to be the most influential on ROI.
So, what do these stats mean for you?
Well, a decent amount of original high-quality content on your website can drive more traffic (thanks to SEO and Google rankings), prove to your customers that you’re knowledgeable in the industry, and reach customers you’ve never reached before.
Plus, your visitors were already searching for a certain keyword that represents your business. That’s a hot lead that you didn’t have to chase down yourself!