Why SEO Matters for Your Business Website

What do you do when you need to hire a professional or buy a product online? 

Chances are, you whip out your smartphone and do a quick Google search. You venture onto a few different sites until you find what you’re looking for, make a purchase, and done!

But, tell us: How in-depth do you take your online searches?

If you’re like 75% of people, you stick to the first page of results. And, as a business owner, that fact can be a little disheartening. 

Not having your website displayed on the first page means only a fraction of visitors will ever find your site to begin with. That puts both your sales and revenue at serious risk.

Are you still wondering why SEO is incredibly important for your business website? Keep reading to find out what SEO can do for your site and what that may mean for your business.

We’ll also sprinkle in a few stats here and there to show you the true magnitude.

How Does SEO Work?

SEO stands for “search engine optimization.” 

That means you’re making a few important changes to your website to be sure that you “rank” better on Google. The higher your rank (i.e. The first page), the more visitors your site will see.