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Why Mobile Optimization Matters for Your Business Website

A long time ago (aka, the 90s), running a smooth business website was pretty easy. All it took was a domain name, some content, and hoping that desktop users ventured onto your site.

No extra formatting needed!

But, laptops and desktops have gradually faded into the history books thanks to smartphones. These days, over 80% of Americans own smartphones while just 75% have a computer.

That means the overwhelming majority of your website’s visitors will access your site from an Android or an Apple device.

When they do….will you be ready?

Well, not having a website optimized for mobile will be the death of your revenue as you know it. So, keep reading to find out just how important this is.

We’ll also talk about what the data shows to prove mobile optimization is the way to go.

What Mobile Optimization Is

Think about each of the moving parts that go into a desktop website. 

There are complex menus and navigation features, pop-up ads and lightboxes, high-resolution images, user input forms, and the list goes on! 

It looks great on a computer, right?

Well, a site that isn’t optimized for mobile is a nightmare for iPhone and Android owners. We’re talking slow load times, non-stop zooming in/out, and always clicking the wrong button.

They’ll leave your site before they find what they’re looking for.

Mobile optimization will essentially adjust the settings of your website so that it’s more user-friendly and faster for mobile users. That includes larger buttons and smaller pictures.

Sound hard? Well, we can make it easy for you!

Stay tuned to find out how.

What the Research Shows About Mobile Users

We’ll be honest: Not all of your web visitors will be from smartphones. There are still people who use laptops and desktops, who make up a portion of your sales.

But, take a look at why mobile optimization is a necessity, according to the data.

  • About 58% of Google searches will come from mobile users.

  • Nearly 9 in 10 iPhone or Android users will access the internet daily on their device.

  • 51% of Google users are more likely to buy from a site that’s optimized for mobile.

  • 57% of web visitors wouldn’t recommend companies with poor mobile optimization on their websites.

  • More than 70% of smartphone users expect sites to load faster than computers.

The research makes it quite clear why this is important.

Sites that are optimized for mobile tend to get more visitors, generate more sales (and customer referrals), and meet the expectations of mobile users. There’s also the fact that 80% of the country has a smartphone, so you want to appeal to the majority.

How to Optimize Your Website for Mobile

There are a few things you can do on your own to optimize your business’s site for Google.

For example, you can utilize AMP to speed up load times for mobile users, use themes and plugins that are user-friendly, and reduce how much content there is on each page.

But, to get the best results, it’s in your best interest to hire the pros to get it done for you! That’s where we can help….just fill out this quick questionnaire and we’ll give you a quote ASAP.

And, if you have any questions or comments, feel free to drop them below.

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