Why Ease of Use Matters for Your Business Website
You’re busy….your web visitors are busy….we’re all busy! And frankly, there’s not enough time in the day to click every button and menu item on a website to find what you’re looking for.
Frustration is the last emotion you want to evoke from paying customers.
But, just how big of a deal is it to have an easy to use and headache-free website? Well, a shocking 94% of people value an easy to navigate website above all else.
They want to get on, make the purchase, and then get back to the real world.
That’s understandable and, thankfully, possible with just a few adjustments. So, keep reading to find out what makes a website easy to use and what type of difference it makes.
We’ll get down to the nitty-gritty details to prove how important it is later on.
What It Means to Have an Easy to Use Website
Most people work a 40-hour workweek. So, when they’re looking to use your website, they don’t want to have to think or jump through hoops to figure it out.
An easy to use website will function as users expect it to.
They click the button labeled “Our Products” and it brings them directly to your products page. The whole page loads in less than 3 seconds without any pop-ups that crash their phone. And, they can find the information they’re searching for in easily skimmable content.
It’s well-organized, loads in time, and makes sense!
Here’s the thing.
The human attention span is less than 10 seconds. That means you need to capture your ideal visitor’s attention and get them where they’re going in less than 10 seconds.
What the Research on Website Ease of Use Says
Sure, a customer dedicated to your brand or company will put up with a bit more than the average person. They’ll click another link or reload the page to give you the benefit of the doubt.
But, you need to know that an easy to use website is what’ll make a difference.
And to prove it, here’s a look at the stats.
88% of people will never return to a website after a poor experience with the site.
Bad user experiences are considered a “weakness” for 77% of sites.
Nearly half of all web users expect a website to load in less than 2 seconds.
64% of your visitors expect your contact information to be on your homepage.
2 in 5 people will exit your website if it doesn’t load properly on mobile.
This is a lot to unpack, but we’ll break down what it means.
Your ideal customer wants a website that they can navigate with ease. They should be able to find your info to give you a call if they have questions, click links that lead them exactly where they intend to go, open your site on mobile with no problems, and access your site in seconds.
When customers are satisfied, they’re more likely to make a purchase.
The converse is true as well: Disappointed or frustrated customers may never come back.
How to Make Your Website More User-Friendly
There’s a little bit you can do on your own to reduce the headaches that come with your site.
You can make sure that all buttons and links work, reduce the number of clicks a user needs to make to find what they’re searching for, and add a “search” feature to the toolbar.
But, maybe it’s time to let the pros take the lead on this one!
All it takes is a few short minutes to fill out this questionnaire so we can find out what your site needs. We’ll send you a quote and get the ball rolling on a new website your customers will love.
And, of course….drop a comment or question below if you’d like!